Consumer fulfillment is our primary goal. Email marketing software
and possessions help you to initiate your first email marketing campaign for
getting benefits of email marketing.
One of the most vital things for you to think about when you organize
a business is how you are going to be interacting your clients as well as your hot
prospects. This is something that has really transformed in current years, mainly
with electronic forms of contact and a variety of other techniques that force
you to use the Internet. Most of us may feel a little bit lost when it
comes to technical knowledge but that doesn't essentially mean that you are
unable to use the Internet and all of the advantages it offers. Below are few
of the suggestions that you can do to step into this next generation and new technology convey to the world.
WHY MARKET VIA EMAIL
- As per Jupiter Research, critical mass reaches 93% of internet users and DMA discovered that the response rate of email marketing is 10 times greater than traditional direct marketing.
- Enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
- 58% of consumers start their online day by reading their emails.
- 42% of consumers said the best way to receive ads for sales and special offers is via email.
- In the mobile market, where email usage has increased to 41.6%, users are using email on their phones.
- Acquiring new customers or convincing current customers to purchase something immediately.
- Adding
advertisements to email messages sent by other companies to their customers.
OPPORTUNITY FOR EMAIL MARKETING IN INDIA
- Small businesses, which are always ready to reach wider audience with minimum investment.
- India has the potential to engage a much larger audience in an interactive environment.
- The volume of the emails sent by Indian companies is 1 billion a month.
- India is still lacking the best email marketing practice consulting as the companies can only provide the email marketing software but didn’t provide the strategy to make this email marketing successful.
- Marketers are unable to differentiate a regular format of email with a standard format of email marketing.
POINTS TO KEEP IN MIND TO GET SUCCESS IN EMAIL
MARKETING
- Email marketing should use for
drawing customer attention, not to make them scare.
- Marketers
should run a test before email blast to their prospects, to make sure that the template
look well formatted and error free.
- Always
apply a tag to your prospects, so that you can target your customers with
appropriate newsletters.
- Schedule
your automated follow-up sequences, so that all newsletters can send out in the
right order at right time.
- The
important step after an email blast is to check the statistics of your email
blast.
- Always
use customize unsubscribe link to your emails.
- Never send a newsletter to a prospect who is either converted as your client or you lost it to your competitors.
Get involve with this new generation direct
marketing tool
to sustain you position in the market, as we all are aware with the fact
that is, it's hard to reach at the top but it's harder to sustain your
position at the top..!!
