Saturday, October 16, 2010

IT’S TIME TO DEMAND DVD FOR MTV ROADIES!!

source:haknit.blogspot.com


Roadies Season1: mtvroadies05.blogspot.com
MTV Roadies is among the first Adventure/Fear based TV reality show in India which not only giving the thrill and excitement of live un-edited action, but also allows the audience to be a part of the show.
MTV Roadies is currently in its eighth season and is the longest running reality show on Indian television and still is very popular with the young generation today, but that’s doesn’t mean the other reality shows will never affect MTV Roadies viewer’s segment.
You will come-up with a new concept and will get the popularity & money both, but for only early couple of years because after two years you will find that there are others as well who are working on the same concept and become you competitors.
It's easy to be on top but it's difficult to sustain and if you want to sustain on top, you have to refresh your marketing strategies time and now, else your concept can backfire and take your brand to the bottom.
The same thing can happen with Roadies as well, because this show started off very well in its initial versions like a truly entertaining adventure style game with genuine unpredictability but now it will become little boring due to presence of similar kind of shows.
There are lots of new reality shows like Bigg Boss, Khatron Ke Khiladi, Iss Jungle Se Mujhe Bachao, Sarkar Ki Duniya, UTV Bindass Dadagiri and bla bla bla!! who are working on the same concept.

 Every day you will switch-on your television and you will find a new reality show is going to introduce in any channel, especially in channel like [V] and UTV. These types of shows usually capture the viewer’s attention and gradually they will make Roadies name fade from viewer’s mind. MTV Roadies came up with his first show in 2003, and many of us either forgot those episodes or were not seen those episodes. The youngsters who were just started viewing roadies from fourth or fifth season, for them the only option is internet to see previous seasons.
MTV Roadies can utilize this situation by introducing the DVDs for all seasons starting from season one.
It will not only help to encash their identity back in the mind of audience, but the profit as well and that also by selling scrap.
Reasons:
1)      Costing will be negligible, as MTV already have all the previous seasons’ episode.
2)      Ranvijay is an asset for MTV!! His popularity among youngsters is so high today, that not only those who missed the first season, but also those who had watched it earlier would not hesitate to throw 200 bucks for the DVDs.
3)      No other Indian reality show so far came up with this strategy, and if MTV Roadies launch DVDs, they will become the only Adventure based TV reality show to come up with DVD.
Reality TV shows in India is still on a blossoming stage and mostly includes the desi versions of the reality shows broad casted abroad. Despite the copy cat attempt the shows are gaining a lot of popularity in India and if MTV Roadies will come up with this new concept they will definitely create a benchmark for others.

Friday, October 8, 2010

WAP SITES –A VIRGIN PLACE TO PROMOTE YOUR BUSINESS!


The Mobile Wap refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device. In 2008 an important milestone in the transition from fixed to mobile Web use was reached when mobile access to the Internet exceeded desktop computer-based access for the first time. Within two years of small time period GPRS got such popularity that now days most of the mobile phone are GPRS and EDGE enable.
So, what do you think that makes mobile wap sites so popular?
Most of the wap sites give you the option for free downloading; no matter whatever you want; songs, wallpaper, games, software and surprisingly movies as well. So from mobile wap sites you can download anything at any point of time, and when saying anything it’s literally ANYTHING!!!
Mobile wap sites already got a great popularity on Youngistaan and started magnetize adults as well.
The wapsites like, tagtag.com, waptrick.com, xchanger.mobi, peperonity.com are few big giants having a Traffic Rank of 9000, so it can give you an idea about the potential of mobile wap sites.
Effective Marketing is to promote your Business in such a manner and at such a place so that it can reach as many customers in a short span of time without affecting your costing and a wap site is a place where all these criteria get fulfilled.
Place – All wap sites, no matter if you are planning for adult sites.
Target Group – Visited by all age group, you just need to find what is your TG.
Cost – Much economical than web sites, as wap sites are not much popular for this new strategy.
Effective – Very much, as mostly all of the wap sites having a good traffic rank.
Don’t wait for others; just grab this new opportunity because The sooner you fall behind, the more time you will have to catch up.