HOW TO INSPIRE CONSUMERS TO SHARE YOUR CONTENT ON FACEBOOK

Virtually all business has understood the significance of integrating social elements into other marketing strategies. They have deliberated combining social media to the level of all their campaigns and promotions.
Sharing online is powerful as it is seen as credible and trustworthy and we will believe our friends before a marketing message from a brand. However, letting individuals to share their campaign with societies they know will not be that easy. They ought to give them a powerful reason to share and socialize.

Check the following strategies which can help you and your organization to motivate your viewers to do social sharing on Facebook and Twitter.

1. When our website visitors share any content, acknowledge their efforts by growing the payment. We can create a campaign wherein the more individuals share among themselves, the more all of them get profit. The feeling of collective profit increases the group dynamics among visitors. They are interested to perform when they feel that others can also get the same benefits.
2. We should give our viewers something exclusive and special in return for sharing our content. This is a great promoter, as it will make them feel superior. Another way to prize our fans is by letting early or exclusive access to content. It can also be somewhat or anything that has never been released for public consumption.
3. People are respectable in nature. If we offer an easy way for them to help, then they will definitely do and it will also improve our business at the same time. We can run a fundraising campaign that is geared to a superior cause. Make sure to add our social elements to maximize the results.
4. Let our viewers contribute and assist in creating the offer. We should ask for viewer’s suggestion to choose which free products should offer or ask them to vote for discounts that they want to receive. Giving them the power to assist will help ensure that they share our content.
5. One more essential characteristic of customers is their wish to be known for their proficiency and activities. Being recognized for something they have shared or contributed is an influential motivator for any social activity. When we have figure out our top viewers, we can consider them as part of our marketing mix and reward them by recognizing their contribution either on our Facebook fan page or our website.

Below are some examples of “creative sharing option” that you can also use to your website and motivate your customers to do social sharing

ESPN

ESPN added an “automatic Facebook sharing” button. By log in to their Facebook account and enabling the automatic sharing option, visitors can automatically share with their friends everything they're reading and watching on ESPN regardless of their consent thereafter enabling the social sharing option but they also do have an option to disable this functionality at their will.  

ESPN

BATA

Customers will get all Exclusive & Exciting Offers and can also See Latest Styles in Shoes & Accessories by sharing Bata activities on Facebook page

Bata

AMERICAN EXPRESS
American Express users will get a chance to load exclusive Cardmember offers directly to their Card by doing tweet the special offers with “#” tag. They first need to sync their eligible American Express® Card with Twitter.

American Express

IBN Live
IBN sends all the latest update regarding news and article to all of them who visited IBN live website and “like and share” the articles to friends Facebook Wall.

IBN Live

IMDb
IMDb users can let their friends know about his favorite movie list and the movie he is watching by share the activity on Facebook

IMDb

COX & KINGS
Customers will all the information about special offers and latest news by sharing Cox & Kings deals on Facebook page  

Cox & Kings

FANDANGO
Fandngo offers pre booking sharing option to their customers, where customers can share the movie to Facebook to check what his friends are saying about the movie.

Fandngo

BOOK MY SHOW
Bookmyshow have an option to reserve tickets for friends without having to pay for their tickets by sharing the event to friend’s Facebook wall.

Book my show

TIQIQ.COM

Tiqiq.com has the following social media sharing options:

1. Customers can check and get the details of other attendees by sharing and liking the Tiqiq.com event on Facebook.
2. Tiqiq.com customers also have an option to share the best deals with their friend on Facebook and by sharing the best deals they can encourage others to attend the event.

This is not important which techniques you select, the important factor is to integrate social media in a way that stares the user in the face and compels people to want to share on social media.

Please share your creative ways and techniques to encourage people in sharing content and activities.