HOW TO INSPIRE CONSUMERS TO SHARE YOUR CONTENT ON FACEBOOK

Virtually all business has understood the significance of integrating social elements into other marketing strategies. They have deliberated combining social media to the level of all their campaigns and promotions.
Sharing online is powerful as it is seen as credible and trustworthy and we will believe our friends before a marketing message from a brand. However, letting individuals to share their campaign with societies they know will not be that easy. They ought to give them a powerful reason to share and socialize.

Check the following strategies which can help you and your organization to motivate your viewers to do social sharing on Facebook and Twitter.

1. When our website visitors share any content, acknowledge their efforts by growing the payment. We can create a campaign wherein the more individuals share among themselves, the more all of them get profit. The feeling of collective profit increases the group dynamics among visitors. They are interested to perform when they feel that others can also get the same benefits.
2. We should give our viewers something exclusive and special in return for sharing our content. This is a great promoter, as it will make them feel superior. Another way to prize our fans is by letting early or exclusive access to content. It can also be somewhat or anything that has never been released for public consumption.
3. People are respectable in nature. If we offer an easy way for them to help, then they will definitely do and it will also improve our business at the same time. We can run a fundraising campaign that is geared to a superior cause. Make sure to add our social elements to maximize the results.
4. Let our viewers contribute and assist in creating the offer. We should ask for viewer’s suggestion to choose which free products should offer or ask them to vote for discounts that they want to receive. Giving them the power to assist will help ensure that they share our content.
5. One more essential characteristic of customers is their wish to be known for their proficiency and activities. Being recognized for something they have shared or contributed is an influential motivator for any social activity. When we have figure out our top viewers, we can consider them as part of our marketing mix and reward them by recognizing their contribution either on our Facebook fan page or our website.

Below are some examples of “creative sharing option” that you can also use to your website and motivate your customers to do social sharing

ESPN

ESPN added an “automatic Facebook sharing” button. By log in to their Facebook account and enabling the automatic sharing option, visitors can automatically share with their friends everything they're reading and watching on ESPN regardless of their consent thereafter enabling the social sharing option but they also do have an option to disable this functionality at their will.  

ESPN

BATA

Customers will get all Exclusive & Exciting Offers and can also See Latest Styles in Shoes & Accessories by sharing Bata activities on Facebook page

Bata

AMERICAN EXPRESS
American Express users will get a chance to load exclusive Cardmember offers directly to their Card by doing tweet the special offers with “#” tag. They first need to sync their eligible American Express® Card with Twitter.

American Express

IBN Live
IBN sends all the latest update regarding news and article to all of them who visited IBN live website and “like and share” the articles to friends Facebook Wall.

IBN Live

IMDb
IMDb users can let their friends know about his favorite movie list and the movie he is watching by share the activity on Facebook

IMDb

COX & KINGS
Customers will all the information about special offers and latest news by sharing Cox & Kings deals on Facebook page  

Cox & Kings

FANDANGO
Fandngo offers pre booking sharing option to their customers, where customers can share the movie to Facebook to check what his friends are saying about the movie.

Fandngo

BOOK MY SHOW
Bookmyshow have an option to reserve tickets for friends without having to pay for their tickets by sharing the event to friend’s Facebook wall.

Book my show

TIQIQ.COM

Tiqiq.com has the following social media sharing options:

1. Customers can check and get the details of other attendees by sharing and liking the Tiqiq.com event on Facebook.
2. Tiqiq.com customers also have an option to share the best deals with their friend on Facebook and by sharing the best deals they can encourage others to attend the event.

This is not important which techniques you select, the important factor is to integrate social media in a way that stares the user in the face and compels people to want to share on social media.

Please share your creative ways and techniques to encourage people in sharing content and activities.

IT’S TIME TO SAY GOOD BYE TO TRADITIONAL DIRECT MARKETING AND WELCOME EMAIL MARKETING

Consumer fulfillment is our primary goal. Email marketing software and possessions help you to initiate your first email marketing campaign for getting benefits of email marketing.

One of the most vital things for you to think about when you organize a business is how you are going to be interacting your clients as well as your hot prospects. This is something that has really transformed in current years, mainly with electronic forms of contact and a variety of other techniques that force you to use the Internet. Most of us may feel a little bit lost when it comes to technical knowledge but that doesn't essentially mean that you are unable to use the Internet and all of the advantages it offers. Below are few of the suggestions that you can do to step into this next generation and new technology convey to the world.

WHY MARKET VIA EMAIL

• As per Jupiter Research, critical mass reaches 93% of internet users and DMA discovered that the response rate of email marketing is 10 times greater than traditional direct marketing.
• Enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
• 58% of consumers start their online day by reading their emails.
• 42% of consumers said the best way to receive ads for sales and special offers is via email.
• In the mobile market, where email usage has increased to 41.6%, users are using email on their phones.
• Acquiring new customers or convincing current customers to purchase something immediately.
• Adding advertisements to email messages sent by other companies to their customers.
  

OPPORTUNITY FOR EMAIL MARKETING IN INDIA

• Small businesses, which are always ready to reach wider audience with minimum investment.
• India has the potential to engage a much larger audience in an interactive environment.
• The volume of the emails sent by Indian companies is 1 billion a month.
• India is still lacking the best email marketing practice consulting as the companies can only provide the email marketing software but didn’t provide the strategy to make this email marketing successful.
• Marketers are unable to differentiate a regular format of email with a standard format of email marketing.

POINTS TO KEEP IN MIND TO GET SUCCESS IN EMAIL MARKETING

• Email marketing should use for drawing customer attention, not to make them scare.
  
  
• Marketers should run a test before email blast to their prospects, to make sure that the template look well formatted and error free.
  
• Always apply a tag to your prospects, so that you can target your customers with appropriate newsletters.
  
• Schedule your automated follow-up sequences, so that all newsletters can send out in the right order at right time.
  
• The important step after an email blast is to check the statistics of your email blast.
  
• Always use customize unsubscribe link to your emails.
  
• Never send a newsletter to a prospect who is either converted as your client or you lost it to your competitors.

Get involve with this new generation direct marketing tool to sustain you position in the market, as we all are aware with the fact that is, it's hard to reach at the top but it's harder to sustain your position at the top..!!